Mood Boards - Bringing the Vision of Your Home to Life
- Kate FitzGerald-Wilks
- Apr 17
- 2 min read
Updated: Apr 18


Here at Timeless Design, we are all about our processes. With multiple projects happening at once, having a clear order of operations keeps everything running smoothly and ensures no detail is ever overlooked. One of our favorite (and most fun) parts of that process is creating the mood board. After meeting with the client and gaining a deep understanding of their style and vision, the mood board is where everything starts to take shape. It’s the moment when inspiration turns into something tangible — the first real glimpse of a space coming to life.
What is a mood board?
A mood board is a visual tool we use to capture the overall look and feel of a project before anything is physically built or purchased. It’s essentially a curated collection of images, textures, colors, materials, and product ideas that represent the style and mood we want for the client. We always want our mood boards to tell a story of the room, so the client can start getting excited.
The process of a mood board
Before starting the mood board, we typically know the purpose of the space. We take into consideration how the family lives and functions in the space to create the best design possible. We gather inspiration and pick out color palettes based on our consultation with the client and what Kate feels works best. We start with key elements and work around them. For example, in a living room, if a client needs a new couch, we will start there and then add throw pillows or a rug. With kitchens, we pick countertops and finishes and then add hardware and paint colors. For certain projects, we might present 2-3 packages to include the client in the creative process and encourage feedback so Kate better understands their style. After finalizing elements of the mood board with the client, we can then begin the next phases of their project.
Why are mood boards important?
Mood boards are important to keep communication concise and clear. The beauty of a mood board is that it keeps everyone on the same page. Some people might have a hard time visualizing, and that’s why we must show them a concept before pulling any triggers. It prevents impulsive buys and clashing pieces, which saves everyone time and money. A mood board helps narrow your focus and see what works together. It is one of the many aspects of the design process that assists and excites clients as they begin to see their homes transform.
In conclusion
At Timeless Design, we understand that a great design starts with a clear, intentional process. Creating a mood board may seem like a small step in the grand scheme of a renovation or redesign, but it’s truly where the magic begins. It’s where your space starts to take shape and your vision comes to life.
Comments